About
About Online Business Exit
An independent educational resource for owners of online businesses who want to understand business value, prepare for an eventual exit, or explore selling options.
Who this site is for
We cover the kinds of online and digital businesses that owners most often ask about:
- eCommerce stores
- SaaS businesses
- Amazon FBA businesses
- Affiliate websites
- Content businesses
- Digital agencies
- Apps and software
- Online education businesses
- Other digital businesses
What we aim to do
- Make valuation concepts — such as earnings bases, multiples, and the factors buyers weigh — understandable.
- Explain how to prepare a business for an eventual exit.
- Help owners understand how selling processes generally work.
- Compare options, including marketplaces, brokers, and not selling at all.
- Connect owners with relevant third-party resources when appropriate.
A good place to start is our guide to online business valuation and the preliminary valuation calculator, which runs in your browser. Guides on selling and exit planning are in development.
What we are not
We are not a business broker, investment bank, certified appraisal firm, accounting firm, law firm, or financial advisory firm. We do not broker transactions, perform appraisals, or guarantee valuations or sale prices.
How we work
We rely on cited, published sources and say plainly when data is limited. Read our editorial policy for our standards, and our affiliate disclosure for how we may be compensated in the future.
Who operates this site
Online Business Exit is operated by Niche Masters LLC.